Three trends of the most popular products, fashion

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The three major trends of finished products, fashion and artistry lead the home textile industry into an era of great change

in 2018, when the real estate industry shouted "inflection point", the home decoration industry actually ushered in an era of change! Among them, the soft decoration industry is particularly prosperous! Finished products, fashion and artistry, as the three key words leading the soft decoration industry to open the road of change, are constantly fermenting, and are expected to build a new soft decoration with the help of the reconstruction of industrial chain and channels. We believe that the optimization of energy structure is expected to promote the investment ecology in the fields of oil and gas, wind power, photovoltaic and nuclear power

industry observation

low brand concentration + low informatization level + high channel cost. The reform demand of the soft clothing industry has forced it to obtain a number of patents. It is only more than ten years from the emergence of the concept to the formation of the industry. The core driving force behind the growth of the soft clothing industry, whether from scratch or from small to large, is the transformation of consumer demand. Chinese people's demand for home space has changed from the early emphasis on functionality to an increasing emphasis on decoration, and the soft decoration industry has ushered in a booming decade

soft decoration is a special industry. In the past, the product form was mainly "home textile", while the channel form was mainly curtain shops scattered in household stores and street shops. Therefore, for large and small home textile enterprises, they have been paying attention to the b-end market for more than a decade, and there is no brand effect on the C-end. Therefore, cross-border legions with their own brand advantages and flow advantages, such as Europa and Sofia, will inevitably make many home textile enterprises have a strong sense of crisis

at the same time, due to the soft decoration products mainly focusing on curtains, the production process is very complicated and the degree of automation is relatively low, which not only limits the scale expansion of enterprises, but also makes the home textile industry lack a sense of existence in front of industry giants. It is understood that at present, medium-sized home textile enterprises, which account for a relatively high proportion, mostly have annual sales of about 50million. They cannot rely on large-scale flexible production to improve production efficiency and form cost advantages like customized furniture enterprises

in addition, because most curtain enterprises used to only sell cloth, for small B who opened a curtain store at the terminal, it is necessary to not only solve the problem of opening a store to attract customers, but also solve the problems of measurement, design, successful processing and installation, and the operation cost remains high. Therefore, if the cloth with an ex factory price of 20 yuan/meter is sold by small B, even if the price is increased by 3 to 4 times, many small B are still difficult to make money

however, as we enter 2018, great changes have taken place in both the external and internal environment of the home textile industry. On the one hand, customization giants represented by europay, Sofia and Shangpin home furnishing have entered the soft decoration market, including curtains. It is rumored that finished furniture brands represented by Gu Jia are also seeking to integrate curtains into their overall household system. The increase of cross-border predators requires home textile enterprises to seek a better response through transformation

on the other hand, with the rise of consumer groups after 80, 90 and 00, the demand for soft goods is also changing. Fast fashion brands represented by H M, Muji and Zara have entered the home furnishing field and have been warmly pursued by the younger generation of consumer groups. Affected by this, a few home textile enterprises, which are more sensitive to market changes, began to actively seek changes in product positioning and terminal mode, so as to stop in advance before the next outlet comes

market situation but report

the three major trends will help the rise of the overall soft C-end

1 fashion

after the "home" series of fast fashion brands such as h m, Zara and Muji landed in the Chinese market, the wave of home fashion is becoming more and more obvious at the terminal. In August, 2018, xiaojiancheng, general manager of Shenzhen international home furnishing and upholstery Expo, said in an interview that promoting the fashion of upholstery will become part of the strategic layout of Shenzhen international home furnishing and upholstery Expo

in September 2018, orange home retail platform - o-l, but due to the increasing waste of plastic packaging, iving orange life reached a strategic cooperation with La forma, a top Spanish home furnishing brand, to meet the domestic consumers' experience of imported home furnishings in fast fashion countries

according to Xiao Jiancheng, the fashionable curtain based on the finished curtain is more in line with the needs of the younger generation of consumer groups for curtains. Referring to the transformation from tailor shop era to ready-made clothing era, curtain fashion means higher purchase frequency, simpler installation method and better cost performance

2 artistry

the Shenzhen international home furnishing and soft clothing Expo in March 2019 has not yet opened, but according to the information in advance, at least two brands will bring new "art and soft clothing" series products. Mo baimin, general manager of Hangzhou meibumei, revealed that meibumei, which originally focused on high-end soft clothing, was planning a new brand of artistic soft clothing, and was building a new category of artistic soft clothing by combining art with cloth art. Coincidentally, red dragonfly commune, an art institution from Guangzhou, will not only make its debut at Shenzhen international home furnishing fair in March 2019, but also "let master works enter people's homes" by linking the copyright of artists with hanging paintings, cloth art and household products

according to long long, general manager of Hongxing commune, China's urbanization process is faster and faster, and people's life concepts and lifestyles have changed dramatically. Different art activities are held every day around the world. Products, scenes and systems combining art and life have been gradually constructed. The era of art living has come, and the combination of soft clothing and art will become inevitable

3 finished products

where will the home textile industry go in the future? Both Yin Wen, CEO of Mingcheng enterprise, and Hu Zhongyue, chairman of curtain home, believe that the finished curtain will be the tipping point for the future home textile enterprises to form a new ecosystem. According to our incomplete understanding, in the field of finished curtains, in addition to the early "like a duck to water" cut into finished curtains, finished curtain brands represented by "Zhiju" and "city living room" are rising rapidly

"three years ago, finished curtain was still a concept, and next year's home textile exhibition is estimated that more than 100 enterprises will launch a variety of finished curtain and finished product customization." Xiaojiancheng, general manager of Shenzhen international home furnishing & upholstery Expo, revealed that the finished curtain will become a popular fried chicken at Shenzhen international home furnishing & upholstery Expo in March 2019

according to the visit to some finished curtain enterprises in Hangzhou, the reason why the finished curtain has become popular rapidly is mainly due to the following two reasons

for manufacturers, with the help of curtain finished products, it can greatly improve production efficiency and help manufacturers reduce inventory pressure. "In the past, one worker could only produce two sets of curtains a day. After the finished product, one worker could produce dozens of curtains a day. Not only that, after the finished product, our inventory turnover rate increased by about five times, greatly reducing our stocking cost." The person in charge of Hangzhou city living room revealed that the sales of finished curtains have reached more than 20 million in just over half a year since March

for the end market, the finished product output of manufacturers means that dealers do not need special processing sites or designers, which can greatly reduce the cost of opening stores. For consumers, professional design support and standardized processing technology from manufacturers mean better delivery quality

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