The hottest Lovol excavator innovates marketing se

Lovol excavator innovative marketing service improves terminal competitiveness

Lovol excavator innovative marketing service improves terminal competitiveness

China Construction Machinery Information

Guide: 2010 can be described as the year of excavators. Under the background of rapid growth of domestic fixed asset investment and real estate development, the construction machinery industry shows a trend of rapid growth, especially excavators, Therefore, the construction machinery manufacturers also pay more and more attention to this big cake, the market

2010 can be described as the "year of excavators". Under the background of rapid growth of domestic fixed asset investment and real estate development, the construction machinery industry shows a high-speed growth trend, especially the performance of excavators. Therefore, all construction machinery manufacturers also pay more and more attention to this big "cake", and the market competition is becoming increasingly fierce. To this end, Foton Lovol heavy industry has continuously improved its product R & D and innovation capabilities this year, while constantly innovating marketing service means to enhance its terminal competitiveness

the service management of Lovol excavator customer service center is quietly upgrading its system from service concept to action, from basic data to management template, and from service standards to service measures. Because Lovol people understand that in addition to product innovation, rapid improvement of marketing service capability is another important support for achieving breakthrough, transcendence and leadership in excavator business

the construction of service team, the improvement of service platform and the strengthening of service training all reflect the efforts and changes made by Lovol excavator customer service center

in terms of service team, Lovol excavator customer service center implements open and process office, advocates borderless communication and exchange, embodies humanistic care everywhere, and the sense of belonging of service team members is becoming stronger and stronger. At the same time, Lovol excavator service team also established a "Flying Eagle service team", which not only has high skills, high quality and strong team cooperation, "And it has the characteristics of fast response, which greatly shortens the closed-loop time of difficult service problems, reduces user waiting, improves user service satisfaction, and truly achieves" wholeheartedly for you " 。

in terms of service platform, the company further accelerated the construction of the training center, improved the service platform, and established a 24-hour national 400 customer service system, so that every Lovol excavator customer can get the most satisfactory service at any time; In addition, the system can also manage the work of the company's engineers abroad in the whole process, so as to ensure the timeliness and quality of service; A "green channel" has also been established to give priority to technology and accessories to support the difficulties encountered by agents in terms of services and accessories. Objectively, it also supervises and manages the services of agents, especially the process of core service business processing, so as to further improve the service ability and quality of agents

in terms of service training, we expanded the area of training venues and training classrooms in the training center, providing more perfect training and learning conditions for agents and users. The training base is composed of five training classrooms and an internship training factory. Each classroom can accommodate 40 people. The distance between supporting rollers can be adjusted. Six study classes can be opened at the same time. All teaching equipment in the classroom is fully equipped, and various professional training can be carried out. At the same time, the training base also made full use of its own advantages and resources to prepare "service 4. Friction experiment runner administration and operation manual", "on-site service manual" and other junior and intermediate training materials; The cutting model of hydraulic components, electrical test-bed, engine test-bed and other teaching aids and equipment are made; It is reported that since the opening of the class, Lovol excavator customer service center has successfully trained nearly 1200 agent service personnel and company service team members in the processing technology of new biological fiber products and equipment manufacturing technology