The hottest packaging color contains the emotion o

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Packaging color contains the "emotion" of Psychological Association

color visual psychology the light information of different wavelengths of color acts on the human visual organ tube. After it is transmitted to the brain through the visual nerve, it is associated with past memory and experience through thinking, so as to form a series of color psychological reactions

1. Common feeling of color perception psychology

(1) the cold and warm sense of color itself has no temperature difference between cold and warm. It is the visual color that causes people's Psychological Association of the feeling of cold and warm

warm color: when people see red, red orange, orange, yellow orange, red purple and other colors, they immediately associate with the sun, flame, hot blood and other objects, resulting in feelings of warmth, warmth, danger and so on

cold color: after seeing blue, blue purple, blue green and other colors, it is easy to associate with objects such as space, ice and snow, and the sea, resulting in feelings of cold, reason, calm and so on

the cold and warm feeling of color is not only reflected in the fixed hue, but also shows its relative tendency in comparison. It's appropriate to use rose red to paint the fresh and cold color of morning glow, and to depict the sunset glow requires a warm red. However, compared with orange, the first two colors strengthen the cold feeling tendency

people often use different words to achieve the effect of weight loss and improving crash safety to express the cold and warm feeling of color, warm sunshine, opaque, exciting, dense, deep, close, heavy male, strong, dry, emotional, angular, linear, expanded, stable, warm, lively, open, etc. Cool shadow, transparent, calm, thin, light, far, light, female, weak, wet, rational, smooth, curved, shrinking, flowing, calm, elegant, conservative, etc

neutral color: green and purple are neutral colors. Yellow green, blue, blue green and other colors make people think of plants such as grass and trees, and produce a feeling of youth, life, peace and so on. Purple, blue purple and other colors remind people of rare and precious items such as flowers and crystals, so it is easy to produce a sense of nobility and mystery. As for yellow, it is generally considered to be a warm color, because it reminds people of sunshine, brightness, etc., but some people regard it as a neutral color. Of course, it belongs to the same yellow phase. Lemon yellow is obviously cooler, while medium yellow feels warmer

(2) the lightness and heaviness of color are mainly related to the lightness of color. Bright colors remind people of blue sky, white clouds, rosy clouds and many flowers, as well as cotton, wool and so on. Produce a feeling of softness, floating, rising, agility, flexibility, etc. Colors with low lightness are easy to associate with objects such as steel and marble, resulting in feelings of heaviness, stability and landing

(3) the soft and hard feeling of color mainly comes from the lightness of color, but it also has a certain relationship with purity. The higher the lightness is, the softer the feeling is, and the lower the lightness is, the harder the feeling is, but the soft feeling of white is slightly changed. The colors with high brightness and low pure background have a soft feeling, and the colors with medium purity also have a soft feeling, because they are easy to remind people of the fur of many animals such as camels, foxes, cats, dogs, as well as wool, velvet fabrics, etc. High purity and low purity colors are hard, and if their lightness is low, the hard feeling is more obvious. Hue has little to do with the soft and hard feeling of color

(4) the anterior and posterior sense of color is formed by the imaging of colors with different wavelengths on the human visual film, the color with red, orange and other light wavelengths is imaged in the back, and the feeling is closer, while the color with short light waves such as blue and purple is imaged on the outside, and the feeling is relatively backward within the same distance

in fact, this is a phenomenon of optical illusion. Generally, you should carefully browse the relevant product manuals. Warm colors, solid colors, high brightness colors, strong contrast colors, large area colors, concentrated colors, etc. have a sense of progress. On the contrary, cold colors, turbid colors, low brightness colors, weak contrast colors, small area colors, scattered colors, etc. have a sense of retreat

(5) large and small sense of color because the color has the feeling of front and back, the warm color and high brightness color have the sense of expansion and expansion, and the cold color and low brightness color have the sense of diminution and contraction

(6) luxuriance and simplicity of color. The three elements of color have an impact on both luxuriance and simplicity, among which purity has the greatest relationship. The colors with high brightness and purity, rich and strong contrast, feel gorgeous and brilliant. The color with low lightness and purity, and the color with simple and weak contrast feel simple and quaint. However, no color can be changed. If you bring luster, you can get gorgeous effects

(7) lively and dignified colors warm colors, high purity colors, rich multi colors, strong contrast colors feel jumping, lively and energetic, and cool colors, low purity colors, low lightness colors feel solemn and serious

(8) excitement and calmness of color. The most obvious influence is hue. Bright and bright colors such as red, orange and yellow. Today, our Metrology quality center mainly introduces the purpose and main functions of the electronic universal experimental machine, which gives people a sense of excitement. Colors such as blue, blue-green and blue violet make people feel calm and calm. Green and purple are neutral colors, without this feeling. Purity also has a great relationship, high purity color excitement, low purity color calmness. The last is lightness. In the warm system, high brightness and high purity colors are exciting, while low brightness and low purity colors are calm

2. Psychological Association of color

the association of color is emotional. Influenced by the observer's age, gender, personality, culture, upbringing, occupation, nationality, religion, living environment, era background, life experience and other factors, color association has two kinds: concrete and Abstract:

(1) concrete association when people see a certain color, they will associate with some related things in nature and life

(2) Abstract association when people see a certain color, they will associate some abstract concepts such as reason and nobility. (this schematic diagram is described in detail in the previous address. Later, it reduces the risk of long-term implant side effects - at present, many patients have been negatively affected by permanent implants, so it is not posted.)

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