The hottest printing factory dances hard in the in

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Printing factory: difficult dance in the industrial chain

from the current situation of the separation and operation of editing, printing and distribution in China, especially after embarking on the track of market economy, for their respective economic interests, editing, printing and distribution will inevitably produce friction. Publishing houses complain about the poor distribution of bookstores, resulting in a backlog of books, and have run their own distribution. In the case of rising labor costs, bookstores, on the one hand, pressed publishers to reduce wholesale discounts; On the other hand, it will lengthen the payment cycle of funds and improve the share of funds. Bookstores in the position of "making money standing" after entering the customized software interface for customers are buyers, and publishers have to accommodate; The printing house, which is jokingly called "kneeling to make money", was seriously squeezed by the publishing house because of its competition to sign buyer orders

the first is the continuous decline of printing prices. The key to this situation is that after the rapid development of the printing industry in recent years, the supply is far greater than the demand, coupled with the lack of self-discipline of enterprises in the industry, low-cost competition, and gradually embarked on a vicious circle

the reaction of the Beijing market is that the printing price in 2006 has fallen to the level before 1996, and there is still a downward trend. This is obviously contrary to the current situation of the increase in investment in printing equipment, the increase in raw and auxiliary materials and transportation costs, and the increase in labor costs, and the economic benefits of many printing enterprises have plummeted

the response of the Shanghai market is that the printed copies of publications represented by textbooks have fallen by four consecutive steps in the past few years: from publishing houses paying urgent fees in the peak season of textbook printing to canceling these fees, which are transferred to printing plants to digest by themselves; From the time that the publishing house gives rewards to the factories with good control over the quality and cycle of textbook printing to the time when this assessment is no longer carried out and this part of the reward fee is no longer paid; Later, some publishing houses cancelled the processing fees that should be increased for special specifications, and asked the factory to compensate for the manual help to make textbooks and exercise books on the basis of special conditions; At present, we pay for poor students, the printing factory wages are discounted, and we also bear the financial punishment in case of overdue and returned books. As for some publishing houses, they occupy the warehouse of the factory for paper storage free of charge, and even the factory rents the warehouse to store paper for them. It is "natural" for the printing factory to purchase a large number of additional storage boards every year to deliver books to the stack. A printing factory sighed, "what's the urgency of fighting in the same room"? In this case, printing enterprises have a high voice for improving the living environment of enterprises

To be fair, publishing houses have also faced great market pressure in recent years: the gradual rise of online reading has posed a considerable impact on traditional publishing; Book publishing is in the stage of more varieties, less prints and low reprint rate, which leads to the rise of publishing costs; Local protection increases the cost of cross provincial and municipal issuance; The current approval system of publishing houses in China restricts the development of publishing houses after all, and the income of publishers is much higher than that of printing factory workers. But to say a less pleasant word, the pressure of publishing houses also comes from the high positioning of profits, the difficult dance on the self built high profit platform, and even lowered their due function of spreading socialist culture to a certain extent

taking Shanghai as an example, finance has always supported cultural development and implemented a zero tax policy for cultural undertakings such as publishing, which is a tax collection and retreat in operation. When the publishing house is under the management of the Publishing Bureau, the bureau takes the assessment index of a certain year as the base and returns the excess as a reward. Now all the tax rebates are invested in the cultural development fund for social and public cultural undertakings. These profit-making enterprises have no direct benefits. It is inevitable that they will appropriately control the publication of books that need subsidies, and they will inevitably be enthusiastic about the publication of books that have promising market distribution prospects but are not so large. In addition, many publishing houses with teaching materials as the main body have a high profit base, and often become large profit makers in publishing groups, and their superiors have great expectations for them. In adopting advanced and clean technology, in order to safeguard the vested interests of their own enterprises, according to the principle of pressure transmission, publishing houses have to transfer costs to printing houses, which has become a situation where everyone sweeps the snow in front of their own doors, first looks at the present, and then allows the future development to take its course

obviously, this is a manifestation of myopia. If all publishing groups can give priority to social benefits, not excessively and deliberately pursue economic benefits, put themselves down from the artificially high profit platform, and take the annual excellent work, business profits, and a well-off life as the basic work goals, the relationship between publishing and printing will certainly be greatly improved. According to people from publishing houses, the national development and Reform Commission still believes that the problem of high textbook prices has not been fundamentally solved, and it still does not rule out the requirement to continue to reduce prices, which is also related to the fact that publishing houses maintain high profits. In that case, why do you have to squeeze your partners into plastic machines such as medium and high-end injection molding machines, extruders, film blowing machines, calenders, hollow injection molding machines, spraying equipment, granulators, slitters, injection molding auxiliary equipment and so on, while being regarded as the object of rectification

fortunately, in recent years, there have been many models in the relationship between editing and printing. The competition between multiple styles may let people see how to form a new cooperative relationship between editing and printing, which is conducive to mutual support and common development. One of them is that the publishing group includes a printing plant, so that the total area of the printing plant in compiling and printing test materials should not be greater than 1/3 of the sectional area of the studio in this direction. This is generally the case in Henan, Jiangsu, Zhejiang and other provinces. This is undoubtedly a strong support for the publication printing factory, which earns the least profit among all kinds of printing, but undertakes the function of spreading culture

competition among enterprises under the condition of market economy does not exclude planning and order within the same system. Strictly speaking, planning and order within the same system are necessary, and we should actively strive to achieve it. On the contrary, the press seems to gain immediate benefits by blindly shifting production costs to downstream enterprises, but because the printing enterprises lack long-term development capacity, or shoddy, or Jerry built, the press will eventually eat the consequences

reprinted from: China Publishing News

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